Smile Together is a new brand that was born from a position of major change. In 2016 our organisation, comprising 100 employees in 14 locations across Cornwall & the Isles of Scilly, demerged from Peninsula Community Health (a large health provider to the NHS) to go it alone. We became a Community Interest Company and Employee-Owned – the right social enterprise model for making a difference in our communities.
We had a movement but needed a dynamic new brand. Findings from workshops with our team members and external stakeholders were distilled by our brand agency Fuel into a successful brand strategy with Smile Together as the parent brand in a family comprising West Country Dental Care, Brighter Dental and Brighter Smiles. Most recently DPS has been added to the mix, following our acquisition of this Cornwall-based dental laboratory.
This exciting award shortlisting for ‘Dental Brand of the Year’ recognises how our new brand structure has enabled us to gain instant credibility and make a real impact in the communities in which we serve, with our employees at the very heart of all that we do.
We find out the result at a high profile awards ceremony in London on 17th November.