Brighter Dental area manager David Bustin

David Bustin

Brighter Dental Area Manager
(with additional Operational Management responsibilities)

In terms of West Country Dental Care, I have operational management responsibility for unscheduled care, out of hours and orthodontic dental provision, and I also manage our fantastic Call Centre team who provide that essential first-line patient support when they call to make an urgent or emergency appointment.

In addition I manage Brighter Dental. We launched Brighter Dental in 2017 to enhance access to competitively priced private dental care in five practices across Cornwall and the Isles of Scilly, and I was fortunate to join the company at the very beginning.  I am the CQC registered ‘responsible person’ for Brighter Dental and am responsible for all aspects of managing and developing our practices in terms of patient care, service and business development, and team management.

In this capacity I am closely involved with supporting service improvement within specific projects across our business.

I enjoy being able to interact with many different people across multiple locations, but it can be challenging giving everyone the time they need without impacting upon patient care – therefore I like to start my days early to ensure I can see colleagues before they become busy treating our patients and, with dental practices from Saltash to Penzance and the Isles of Scilly, this can mean some very early starts!

Prior to joining Smile Together I was Practice Manager for a number of sites for Oasis Dental Care, supporting colleagues in other practices as a ‘buddy’ and working directly on integrating new practices into the business upon acquisition. I began my career in retail where I started as a customer advisor and worked in multiple roles, progressing into management, and have also worked as an Internal Auditor. Through this I gained exposure to the NHS and Care Quality Commission (CQC) which led me into dentistry and eventually to Smile Together.

It’s inspiring working in such an ambitious people-centred business, whether that’s our team or our patients.  It’s a great company where you have the opportunity to build a career rather than just have a job and the work you do and the contribution you make is genuinely valued.

I have a young family so almost all of my time away from work is spent with them, enjoying the time we have together.

The fun bit

Cats or dogs? Chickens

Surfing or sunbathing? Walking

Manual or electric toothbrush? Whichever I grab first when half asleep in the morning or evening.

Cornish cider or gin? Sprite

Mini or VW Campervan? Neither, I would like an Aston Martin.

Peace and quiet or loud and lively? Depends on if the kids are awake. Ideally peace and quiet.

Flossing or interdental brushing? Flossing

Full on roast or salad? Roast

Football or rugby? Formula 1

Rock or classical? Rock

Under cover or outside in the elements? Both