Cornwall's Oral Health Programme tackling preventable tooth decay in Cornish children
In Cornwall the highest single cause of hospital admissions for children between the ages of 5 – 9 is tooth extraction under general anaesthetic yet this is preventable.
Our dental team became so disillusioned with removing teeth from so many children that we launched our Brighter Smiles Campaign, backed by Cornwall Council and brand communications agency FUEL and it’s been successfully running since 2016.
With financial help from other valued supporters we set up toothbrushing clubs, apply fluoride varnish and deliver oral health education in primary schools, family hubs and nurseries across the county, particularly in areas of high tooth decay. We make a difference to the oral health of around 5,000 children each year and engage with hundreds of teachers and parents/carers.